SEO & Analytics · Wellington & New Zealand
Help customers find your website—and understand what happens when they visit. We improve your website’s search foundations and set up tracking around meaningful actions, such as enquiries.
Search foundations. Visitor insights. Enquiry tracking.
SEO services NZ
Search engine optimisation helps search engines understand your business. Analytics helps you understand what visitors do. Together, they give you a clearer basis for deciding what to improve.
We review your service wording, titles, headings, internal links and technical settings. The aim is to make your pages clearer for customers and search engines, with changes focused on the services and locations your business actually covers.
Understand where visitors come from, which pages they use and whether they complete important actions. For a service business, that might mean a successful enquiry rather than simply counting page views.
Wellington-based and working with businesses across New Zealand. Meet Dashing Web Designs.
Real website projects
Explore our own SEO implementation and another website project we’ve worked on. Each example explains the work shown, separately from any search-performance results.
Our own website provides a practical example of keyword-led service content and clearer enquiry journeys.
The task: explain the service offer clearly and give visitors a useful route to the right enquiry.
The work: revised titles, headings and service content around researched topics; added relevant internal links; and created service-specific contact questions.
Evidence you can explore: the current service pages, links and enquiry forms show the implementation. Traffic, ranking and enquiry improvements are not claimed here.
Explore the custom development page or view the tailored SEO enquiry form.
MinMax is another website project we’ve worked on, presenting business automation, integrations and analytics services for New Zealand businesses.
The website: MinMax introduces its offer through business problems, service explanations and clear contact routes.
What this example shows: the live website’s presentation and structure. It is included as website project experience, with no SEO performance results or tracking outcomes attributed here.
Any future SEO case study will distinguish the specific work delivered from results supported by dated evidence.
What we can help with
Start with the areas your website needs most.
Review your website and available search data, then receive a prioritised list of issues and recommended improvements.
Align selected pages with your services and customer questions. Improve titles, descriptions, headings, useful content and internal links without repeating keywords unnecessarily.
Check crawlable pages, canonical addresses, sitemap and indexing settings to identify technical barriers.
Review or configure GA4, test the implementation and learn how to read reports for the actions that matter to your business.
Measure successful form submissions and other important actions. Keep contact-button clicks separate from completed enquiries.
Connect or review an authorised Search Console property, inspect available search and indexing information, and explain what the data can help you investigate.
Your project, made clear
Four steps to a clearer search foundation and website measurement setup.
Tell us your services, target customers, locations and what counts as a useful enquiry.
We check search foundations and available tracking to identify gaps and priorities.
We improve the selected pages and tracking setup, then test important website actions.
Receive a summary, reporting guidance and recommendations for what to improve next.
Your agreed deliverables
Your proposal confirms which pages, tools and actions the project covers.
See what you receive
Illustrative sample of your deliverables
These sample findings show how we explain an issue, why it matters and what to do next.
Example presentation—not an actual client report or measured result.
Finding: a service page is titled “Our Services”.
Why it matters: the title gives little information about the page’s specific offer.
Suggested action: use a descriptive title such as “Bathroom Renovations in Wellington | Example Business”, where it accurately matches the page.
Finding: the renovation page mentions repairs but does not link to the repair service.
Suggested action: add a relevant “bathroom repair services” link where it helps the reader explore that option.
Finding: contact-button clicks are recorded, but successful form submissions are not.
Suggested action: configure and test a successful-submission event, keeping it separate from button clicks.
Ready to discuss what your website needs?
Discuss your SEO and trackingThe tools, explained visually
Two complementary tools help answer different questions about your website.
What this tells you: which searches and pages are appearing in Google, and whether people click through.
Search Console also provides indexing information to help investigate whether important pages can appear in search.
What this tells you: where recorded visits come from and whether visitors complete useful actions.
Button clicks and completed enquiries are measured separately. The setup is tested on your website.
These are simplified teaching examples, not screenshots of the tools or client results. The figures are fictional and the GA4 sequence is not a verified funnel. Search Console clicks and Analytics sessions measure different things; consent choices and tracking settings also affect the data.
A practical example
Follow a typical customer journey and see what each tool helps measure.
A customer searches for your service and clicks through.
Search Console: appearances and clicksThey explore your offer and find the enquiry form.
GA4: recorded visits and page activityThe form confirms their message was submitted.
A completed submission—not just a clickA tested event records the successful submission.
GA4: recorded enquiry eventIllustrative journey. Recording depends on the tracking setup and consent choices; not every enquiry can be attributed to SEO.
For wider content or navigation improvements, explore our website redesign service. For a new site, see business website design.
Custom forms or more complex measurement requirements can be discussed through custom web development.
Your initial project
Your proposal confirms the pages, improvements, tools and checks included in the initial project. Pricing depends on your website’s size, existing setup and the work involved.
Where available, existing data provides a starting point for later performance reviews.
After the initial setup
Choose one-off help when you need it, or arrange an ongoing support plan. At an agreed interval, we review useful findings and recommend the next priorities for your website.
Review available search queries, page performance and recorded enquiries. Understand what changed, what needs attention and where further investigation would help.
Check the enquiry events included in your plan after relevant website changes, and investigate missing or unexpected data. Any additional repair work is identified before proceeding.
Recommend updates to selected titles, content and internal links using customer needs and available evidence. Your plan confirms which changes we carry out and how much work is included.
Before support begins, we confirm the review frequency, included work, ongoing price, response arrangements and cancellation terms. An initial setup project does not automatically enrol you in an ongoing plan.
Discuss ongoing SEO and tracking support ↗Before you start
Our services cover website reviews, on-page improvements, technical foundations and analytics or enquiry tracking. See the deliverables checklist for what a project can cover.
No. Search performance depends on competition and how search engines assess your website. We report the work completed and use available evidence to guide recommendations.
Tracking can start collecting data once the setup is working and applicable consent requirements are met. Search changes may take time to be crawled and assessed, and results are not guaranteed. We distinguish implementation checks from later performance reviews.
Yes, where appropriate access is provided. We review the existing setup before recommending changes, so useful history and account arrangements are considered. You authorise any required access through the relevant service.
Depending on the scope, we may need website editing access and access to the relevant Analytics, Search Console or tag-management accounts. We confirm the access needed and arrange it securely; do not send passwords in your enquiry.
We can assess successful form submissions, Google Ads conversion tracking and account linking. Tell us which tools you use; we’ll explain the available options and how the measurement works.
We can improve selected website content around your actual services and locations. Google Business Profile management, directory work and broader local SEO campaigns are not automatically included; discuss those requirements before agreeing the project.
Pricing depends on your website, existing tools and the pages or tracking actions involved. Your proposal confirms the work, price, GST treatment and recurring or third-party costs.
We review your website and goals, discuss priorities and provide a proposal. You decide whether to proceed.
Start with your website and goals
Share your website address, the customers you want to reach and what you need to understand about your results.
Discuss your SEO and tracking ↗